Yasen: equipment for food service businesses
A catalog of professional equipment for cafes and canteens, where display cases and cabinets are selected by dimensions, temperature and energy consumption.
- Client
- Yasen
- Industry
- Food service equipment
- Project type
- Online store
- Services
- Online stores
01Task
The company sells equipment for food service businesses. A cafe owner looks for a display case of a specific length that has the right temperature range and fits the available space. The website had to support this kind of search.
02Solution
During online store development, we divided the range into nine areas: refrigeration, cooking, food processing, neutral, bar and coffee, weighing and dishwashing equipment, fast food equipment, tableware and utensils. On the home page, each area shows its list of subsections right away.
Categories have parametric search. For refrigerated display cases, the parameters are length, width, height, temperature, display depth, energy consumption, weight and display area.
What we did. An equipment catalog with a section tree, parametric search, manufacturer pages and product pages with technical specifications.
Home page as a catalog map
Nine areas with icons and subsections, popular products and a row of popular manufacturers.
Full section tree
Subsections of all areas are collected on one page, with a permanent catalog menu on the left.
Parametric search
On the left are ranges for dimensions, temperature and energy consumption. Above the product list is a brand description.
Product page with technical data
A specifications table from dimensions to cooling type, delivery terms next to the price, a series description and custom options.
07Result
Yasen got a store where equipment is chosen by the technical requirements of the venue rather than by comparing similar photos.
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