RIVERIT: redesign and migration from Bitrix to WordPress
Website migration from Bitrix to WordPress: a new structure for seven service areas, texts in three languages and a new design. All case studies and articles were moved, and old URLs lead to the new pages.
- Client
- RIVERIT
- Industry
- IT services
- Project type
- Website migration and redesign
- Platform
- WordPress
01Task
The RIVERIT website on Bitrix no longer described the company as it is today: the design was outdated, the menu listed services we stopped providing long ago, and case studies and articles were hard to update. We needed to rebuild the website around our current service areas without losing visitors who come from search to the old URLs.
02Solution
We migrated the website from Bitrix to WordPress. The website has no store and no data exchange with an accounting system, so a paid Bitrix license was not worth the cost.
First, we built the structure: seven service areas and 23 services, each with its own page. For it, we prepared keyword research and texts in Ukrainian, Russian and English, with a unique meta title and description on every page.
Then we moved the content. We transferred 54 case studies and 9 articles with their photos from the Bitrix database with a script rather than by hand, so nothing was lost. For the old URLs, we set up 301 redirects to the new pages.
What we did. Structure, texts in three languages, design, a custom WordPress theme, migration of case studies and articles, redirects and contact forms.
03Design
Dark background and brand yellow
The website uses a dark background, and brand yellow highlights what matters most: accents in headings and contact buttons. We redrew the logo so that it stays sharp even on standard-resolution displays.
Each page is built from large blocks, one screen per idea. Blog articles use topic infographics instead of stock photos, and case studies show client websites as screenshots in a browser window. Long pages can be scrolled right inside the window.
Brand colors
Home page: before and after
The old home page opened with tiles of service areas and stock photos. Now the hero section says right away what the company does and leads to a contact form and case studies.
Services: before and after
Instead of a long list, there are seven service areas. A service area page shows all its services, and any of them is one click away.
Case study: before and after
A case study tells the project story step by step (task, solution, design, website pages and result) and ends with a contact button.
Article: before and after
Articles now have a table of contents, reading time and a “Need help?” block next to the text. The cover is an infographic on the article topic.
Blog with categories and search
Articles can be filtered by category or tag and found by search, and the page does not reload.
Full home page
Service areas, portfolio, why RIVERIT, work stages, technologies, blog and contact form. The page scrolls.
10Result
The website presents the current RIVERIT service areas in Ukrainian, Russian and English. All case studies and articles were moved together with their photos, and every case study in the portfolio now has a full page with the project story.
Old URLs lead to the new pages through 301 redirects, so visitors from search do not land on an error page. Inquiries from the forms go straight to Telegram and email.
What the website connects to
- Telegram: inquiry notifications
- Email: copies of inquiries
- Two language versions
Technologies and timeline
WordPress, a custom theme, Polylang for three languages. Content is stored with the theme code and uploaded to the website with a script. Images in WebP and AVIF with lazy loading, Schema.org markup, a sitemap and hreflang for search engines.
The next one could be yours
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12Contact
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about your task
Describe your project or a problem with your website. We will contact you during business hours, clarify the details and prepare a proposal with stages, timeline and cost.
- 01We contact you
- 02We discuss the task
- 03We prepare a proposal