Loyalty Good Wine: loyalty program landing page
The loyalty.goodwine.ua landing page about the updated Good Wine loyalty program: card levels, discounts and answers to frequently asked questions.
- Client
- Good Wine
- Industry
- Wine and grocery retail
- Project type
- Landing page
01Task
Good Wine updated its loyalty program for regular customers: the discount percentage grows with purchases. The terms had to be presented so that customers could figure them out on their own and install the mobile app, where discounts and gifts are credited.
02Solution
The company already had the loyalty.goodwine.ua landing page, so instead of building a landing page from scratch, we improved it: we updated the design and layout for the new program.
The blocks go from action to details. The app comes first, since that is where discounts and gifts apply. Below are the card levels, and at the end are frequently asked questions with answers prepared by Good Wine managers.
What we did. We updated the design and layout of the landing page, presented the discount card levels and added a frequently asked questions block.
The whole program on one page
The hero section leads to the mobile app. A couple of seconds of scrolling shows the discount card levels with their terms, and answers to frequently asked questions are collected at the bottom.
Website on desktop and smartphone
05Result
Customers understand what discount they will get and what it takes, and the page reminds them to install the app at every step. They find answers to common questions on the same page, without calling customer support.
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