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GOODWINE: retailer presentation landing page

The rebuild.goodwine.ua landing page: the Good Wine story and a candid account of the company's situation after the strike on its warehouse.

Client
Good Wine
Industry
Wine and grocery retail
Project type
Landing page

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GOODWINE: retailer presentation landing page

01Task

In the first days of the full-scale war, the Good Wine warehouse was destroyed by an airstrike. The company needed a page that briefly says who Good Wine is, what happened and how to help restore full operations.

02Solution

Instead of a section on the main website, we made a separate landing page on the rebuild.goodwine.ua subdomain. One page and one URL that is easy to share.

We have worked with Good Wine for many years, so we gathered the input quickly. We built the page on a tight timeline because help was needed right away.

What we did. We improved the landing page, built the story from consecutive blocks and designed it in Ukraine's national colors.

03Design

Yellow and blue palette

We chose the colors without hesitation: yellow and blue. The rest of the design does not compete with the content, since a person who comes to help should grasp the point at once.

Brand colors

#4473E9#FFDC14#000000
04

Landing page from history to today

The blocks follow the way a person gets to know a company. First come the history and employee photos, then the advantages, business lines and current situation.

GOODWINE: retailer presentation landing page: Landing page from history to today
05

Website on desktop and smartphone

GOODWINE: retailer presentation landing page: Website on desktop and smartphone

06Result

Good Wine now has a separate URL where, in a few minutes, anyone can learn the company story, see its people and understand why support is needed now. The page lives separately from the main website.

A standalone landing page paid off here: one message had to reach a wide audience quickly, without rebuilding the main website.

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