SOTOLIFE: smartphones and electronics store
A store of smartphones and Apple devices with a catalog organized by model and filters by storage, screen size and color.
- Client
- SOTOLIFE
- Industry
- Electronics
- Project type
- Online store
- Services
- Online stores
01Task
SOTOLIFE sells smartphones, tablets, music players and laptops. Customers have usually chosen the model already and are looking for the storage capacity and color they need, so the catalog had to answer exactly that question.
02Solution
During online store development, we added a separate row under the main menu with the iPhone, iPad, iPod and Mac lines. Within each line, products are grouped by model with an item count, and the model section has filters by price, screen size, storage capacity and body color.
What we did. A catalog by model, filters, product comparison and a delivery time block.
Home page with product lines
A slider, four entry points to iPhone, iPad, iPod and Mac, new arrivals and bestsellers. At the bottom are the terms of payment, warranty, pickup and courier delivery.
iPhone line by model
Each model has its own block with storage and color options. On the left is a list of models with item counts.
Model section with filters
Filters by price, screen size, storage and color, sorting, key specs in each tile and a “Compare” button.
06Result
SOTOLIFE got a catalog where the right configuration is two clicks away from the product line.
The next one could be yours
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