REFRO: commercial equipment online store
A commercial equipment store where each catalog subcategory leads straight to the brand you need, and manufacturers have their own pages.
- Client
- REFRO
- Industry
- Commercial equipment
- Project type
- Online store
- Services
- Online stores
01Task
REFRO sells commercial equipment: refrigerated display cases, cabinets and cold rooms, heating equipment and dishwashers. Purchasers for stores and cafes often have a preferred brand, so customers had to be able to enter the catalog both by equipment type and by manufacturer.
02Solution
During online store development, we built the category page so that each subcategory has a photo and links to all the brands available in it. Getting from “Refrigerated cabinets” to the cabinets of a specific brand takes one click.
Manufacturers got separate pages with a brand description and a list of categories with the brand's products, showing the number of items in each category.
What we did. A catalog with navigation by type and brand, manufacturer pages and product pages with full technical specifications.
Subcategories with brands
Display cases, cabinets, cold rooms, multideck display units, pastry display cases, chest freezers and island freezers, with a list of brands under each subcategory.
Manufacturer page
The brand description and a list of its categories with product counts, from combi ovens to packaging equipment.
Display case product page
Installed and packed dimensions, temperature, energy consumption, cooling type, a printable version of the product page (HTML or PDF) and one-click purchase.
Home page
07Result
The REFRO catalog works in two dimensions: customers start from the equipment type or from the manufacturer, and both paths lead to the same product page.
The next one could be yours
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