Princip: stationery online store
The first version of the Princip stationery store: hosting on our servers, a clean catalog and a cart with online payment and delivery.
- Client
- Princip
- Industry
- Stationery
- Project type
- Online store
- Services
- Online stores
01Task
Our regular client Princip asked for a stationery store website that would be as concise as possible yet informative: maximum information about the products and the business as a whole.
02Solution
The stationery range is huge, and the main goal of online store development was not to let customers get lost in it. For the catalog, we chose a neutral palette without bright spots so that attention stays on the products.
Categories are placed in a horizontal menu with clear icons. The home page brings together the essentials: new arrivals, bestsellers, recommendations and a quick contact form. The purchase path is short: cart, delivery details and online payment in the personal account.
What we did. We created the design and logo, a catalog with a category menu, the cart and a personal account. We also connected delivery and payment.
03Design
Calm catalog, bright logo
The catalog is deliberately calm, without distracting accents. The contrast comes from the logo: concise in shape but bright and noticeable right in the hero section.
Brand colors
Everything important on the home page
The category menu, new arrivals and bestsellers, recommendations and a quick contact form in one place.
Product page
A product page with an add-to-cart button. From here, customers go on to delivery and payment.
Store addresses
A separate page with the addresses of the company's retail stores. The website complements offline sales rather than replacing them.
Catalog
08Result
The client got an online store where customers find products on their own, arrange delivery and pay for orders online. The website was hosted on our servers, and the client ordered technical support from us.
Princip had worked with us before, and later we built the second and third versions of the store for the company.
What we connected
- Delivery services
- Payment systems
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