NSP-Center: online store of health products
A wholesale vitamin store with an understated interface, a table view of the catalog and a map of offline stores.
- Client
- Nature's Sunshine Products
- Industry
- Vitamins and dietary supplements
- Project type
- Wholesale online store
- Services
- Online stores
01Task
The vitamin store for wholesale customers had to combine many features and still remain simple. Another client requirement: customers get as much information about the company and its products as possible in a short time.
02Solution
We started online store development by analyzing competitors' websites to identify what really matters to wholesale buyers. This gave us the criteria that the structure and design were later based on.
The interface is built around the products, so we chose an understated color palette. Besides the regular list, the catalog has a table view that is convenient for wholesale orders. We laid out the site structure in a diagram in advance and kept the design simple to speed up the launch and reduce costs.
What we did. We drew up a site structure diagram and created the design, logo and graphics. We built the layout, developed the store and connected delivery, payment and the accounting system.
03Design
Calm design focused on products
The understated palette does not compete with product photos and names. The logo, banners and icons were created as part of the project. The layout is responsive and displays properly on phones and tablets.
Brand colors
Home page with a store map
The home page has a panel with common questions and answers, a contact form and a map of offline stores.
Product list and table
Products are organized into sections, and wholesale buyers can view them as a list or a table.
06Result
The client got a tool for automating wholesale sales. Orders are placed through a separate form, and the website is connected to the accounting system, which we also customized. Customers find company information, the catalog and the address of the offline store on one website.
After launch, the client ordered server administration and technical support from us.
Delivery, payment and accounting
- Delivery services
- Payment systems
- Accounting system
Technologies and timeline
Responsive layout, the Bitrix Composite Site technology, integrations with delivery services, payment systems and the accounting system.
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