GoPro: promo online store for action cameras
A promo store for action cameras and accessories with a responsive design, large action shots and a cart with a promo code field and recommendations.
- Client
- GoPro
- Industry
- Action cameras
- Project type
- Promo store
- Services
- Online stores

01Task
The client needed a modern online store for action cameras that sells the experience: the camera is shown in action, and accessories are offered together with it.
02Solution
Online store development for GoPro started not with a standard catalog but with a custom responsive design and store logic. Sections open with wide extreme sports shots, and the products below them are shown as compact tiles.
What we did. Responsive design, section pages with photo banners and a cart with recommendations.
03Design
Camera footage front and center
Each section opens with a full-width panoramic shot and a short slogan. Below are white product tiles with a price and a blue button, and an out-of-stock product is marked with a gray “Out of stock” label.
Brand colors
Accessories section
A shot from a race track with housings, chargers and touch screens below it and a button that expands all accessories.

Cart with upselling
Quantity controls, a promo code field that updates the total and a “We recommend” feed with cameras and mounts.

Home page

07Result
The client got a promo store where the camera is shown in action and the cart suggests adding accessories to the order.
The next one could be yours
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