DMshop: sports, outdoor and travel gear
A store for camping gear, optics and digital devices, with news and buying tips published next to the catalog.
- Client
- DMshop
- Industry
- Sports and travel
- Project type
- Online store
- Services
- Online stores
01Task
DMshop sells outdoor gear: tents, thermoses, binoculars and home weather stations. The client needed a store where such a varied range is easy to find and where customers can read how to choose an item.
02Solution
We placed the seven catalog sections (camping and hiking, thermoses and coolers, car accessories, country home, optics, digital equipment, photo and video equipment) in a left-hand menu with drop-down subsections. Below it are the news and article feeds, so articles such as “How to choose a car fridge” are always in view.
What we did. A home page with promotions, popular categories and bestsellers, plus news and articles sections.
Home page with catalog and articles
A promotions slider, popular categories with images and a product grid with “Bestseller” and “New” labels. On the left are the catalog menu, news and articles.
Catalog in grid and list view
Product page
06Result
The client got a store where the catalog and helpful articles are in one place: customers read tips on choosing a thermos or a tent right in the store. We planned the news and articles sections during online store development and built them into the left column next to the catalog menu.
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