Apple-Zone 3.0: electronics store for 15 cities
The third version of an electronics store: 14 websites on one Bitrix installation, the product range of 15 brick-and-mortar stores and a connection to the client's accounting system.
- Client
- Apple-Zone 3.0
- Industry
- Electronics
- Project type
- Multisite store
- Platform
- Bitrix
01Task
The client has 15 brick-and-mortar electronics stores in different cities, each with a different product range. It needed an online store that shows buyers the products of their city and keeps the product list and orders in one accounting system.
02Solution
The key decision was Bitrix multisite. Instead of a separate store for each city, we set up 14 websites on one Bitrix installation. They share an admin panel and logic, but each displays the products of its own region. The product range of all 15 locations was combined into a single catalog linked to regions.
The second part of the task was integration with the client's accounting system, which we connected and extended. The product list no longer has to be maintained manually on each website, and orders are processed centrally. Before starting, we ran a market and competitor analysis. These are exactly the conditions in which Bitrix website development pays off: many points of sale, shared accounting and different product ranges across regions.
What we did. We built 14 websites in multisite mode, combined the product range by region and connected the store to the accounting system, Bitrix24, delivery and payment.
03Design
A bright home page and calm product pages
The home page is bright and immediately shows special offers, discounts and popular products. Product pages, by contrast, are minimal: the interface does not get in the way of the photos, and the specifications are easy to study. The logo has a minimalist style, and the buy buttons stand out. The mobile version is even simpler and designed for shopping from a phone.
Brand colors
Home page with deals
The bright home page shows special offers, discounts and popular gadgets.
Catalog in grid and list views
The range is organized by manufacturer and gadget type, and you can filter by many parameters.
Catalog as a table
The table view is convenient when you need to compare several models by specifications.
Product page and quick view
Quick view and website on desktop and smartphone
09Result
Instead of 15 disconnected storefronts, the client got one system: the catalog, regional product ranges and orders are managed from one admin panel, and the accounting system and Bitrix24 are connected to the website. Buyers quickly find a gadget by manufacturer, type and specs.
When we developed the online store for the chain, most of the work went into inventory management and product range synchronization rather than the storefront. After launch, the client ordered server administration and Bitrix website support from us.
Accounting, CRM and sales
- Accounting system
- Bitrix24
- Marketplaces
- Delivery services
- Payment systems
Technologies and timeline
Bitrix, multisite (14 websites), the Bitrix Composite Site technology, customized integrations with the accounting system and Bitrix24, marketplaces, delivery and payment. The project passed the Bitrix Quality Monitor check.
The work covered all stages of website development: site structure diagram, design, front-end development, back-end development and server administration.
The next one could be yours
Need a similar project?
Tell us about your task — we will discuss it and prepare a proposal.
or call us +380 (95) 658 67-78
10
Similar projects
11Contact
Tell us
about your task
Describe your project or a problem with your website. We will contact you during business hours, clarify the details and prepare a proposal with stages, timeline and cost.
- 01We contact you
- 02We discuss the task
- 03We prepare a proposal