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Benilux Group: group of companies website

The main website of the Benilux group: links to three business lines, shared news and a sitemap covering four websites at once.

Client
Benilux Group
Industry
Trade, manufacturing, logistics
Project type
Group of companies website

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Benilux Group: group of companies website

01Task

The Benilux group of companies needed a main corporate website to explain what the group consists of and send visitors to the website of the right business line.

02Solution

The group includes three companies: Benilux Trading in trade, Benilux Factory in manufacturing and Benilux Logistic. Each of them got its own website, and the main website became the entry point to them.

All four websites are built on a shared framework. They have the same header with the Benilux logo, a row of photos under the banner, a news column and a “Have a question or proposal?” block. Only the color and content differ, so visitors can tell they have moved to a sister company within the same group.

What we did. We developed the structure of the main website, a single template for the group's companies and cross-site navigation between them.

03Design

The group's brand blue

The main website is built on blue and the Benilux logo. Under the banner are three large tiles labeled Trading, Factory and Logistic, and each one leads to the website of its company.

Brand colors

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04

Three business lines on the home page

Under the slider are tiles for the three companies. Below are a description of the group and news from all its companies.

Benilux Group: group of companies website: Three business lines on the home page
05

One sitemap for four websites

Benilux, Trading, Factory and Logistic tabs. Each tab contains the sections of its own website.

Benilux Group: group of companies website: One sitemap for four websites

06Result

The group got a main website from which any of the three companies is one click away. The footer of each website has a switcher between them, so visitors do not get lost within the group.

When a company has several business lines, during corporate website development we first decide whether it needs separate websites or sections on one website are enough. For Benilux, we chose separate websites because trade, manufacturing and logistics have different section structures.

The next one could be yours

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08Contact

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